Benefits of trademark registration
There are various benefits of registering your trademark. Registering your trademark protects the good and services rendered by that trademark. We have set down a list of the benefits of trademark registration;
- Trade mark registration provides Exclusive rights
Trade mark registration gives the proprietor the right to exclusive use of the mark for seven years and renewable for another 14years. Your trademark will not be available for use by other persons without your permission and where it is used by unauthorized persons, such persons will be liable for infringement of your right. A registered mark can be used as a basis to obtain registration in other countries, and protecting the brand worldwide as the business expands.
- Trademark registration provides security.
A company’s trademark is one of the most valuable assets of the company. A trademark helps you protect your business identity and reputation and position your business in the market place.
- Registered trademark can be transferred without transferring the business. A registered trademark is an intangible property that can be transferred just like any other company asset.
A registered trade mark can be licensed. A trade mark license can be recorded on the trade mark register, giving the licensee rights to institute and prosecute legal proceedings in the event of any infringement.
- Registered Trademark serves as deterrent
Trademark registration stops other businesses or individuals from using trademarks that are similar or identical to yours in the same class(es) that your trademark is registered. A registered mark can be found when others search at the trademark registry before they use a particular name.
- A registered trademark is prima facie evidence
A trade mark registration is prima facie evidence of the rights conveyed by registration. In legal proceedings relating to a registered trademark, the fact that a person is registered as the proprietor of the trademark is evidence that he is the owner of the business or trademark in question.
- Trademark registration in itself is an investment
Considering the seven other items listed above it is clear that registration of your trademark is an investment and a clear indication that you believe in the uniqueness of your goods and services and as such intend to protect your reputation or business image.
The information in this blog post (“post”) is provided for general informational purposes only, no information contained in this post should be construed as legal advice, nor is it intended to be a substitute for legal counsel on any subject matter. No reader of this post should act or refrain from acting on the basis of any information included in, or accessible through this post without seeking the appropriate legal or professional advice from the particular facts and circumstances at issue from a lawyer.
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